Why you should consider bringing Axe Throwing to your BAR

If you’re a bar owner and are considering entertainment options, you may have heard that axe throwing is starting to become popular alongside the more traditional pub games of pool and darts. Some people might argue that axes and alcohol don’t mix well, but ultimately it all depends on how responsibly the operation is managed.


Timberjacks has gained extensive experience over the past few years through its mobile operations, which is difficult to rival. Each year, we cater to a large number of customers at festivals and private events, where we demonstrate that enjoying a couple of drinks while throwing axes can be perfectly safe as long as operators know when players should abstain.


There’s already growing interest in our indoor cages specifically designed for bars, and we strongly suggest that bar owners seriously consider the competitive advantage axe throwing can bring to their business. The entire process is straightforward, with supply and installation typically taking just a few weeks. Reach out to us for more information on the axe throwing solutions we offer.

This would be sure to go down a treat with your customers!

Introduction to Axe Throwing

Axe throwing, once considered a niche activity practiced only by lumberjacks and Vikings, has exploded in popularity in recent years. This traditional pastime has now become a modern recreational sport, attracting people of all ages and backgrounds. In this section, we will delve into the history of axe throwing and explore its rise to fame.

Axe throwing can be traced back to ancient civilizations such as the Egyptians, Romans, and Native Americans who used axes for hunting, warfare, and daily tasks. The first recorded evidence of organised axe throwing competitions dates back to the Middle Ages in Europe when soldiers would engage in contests to demonstrate their strength and accuracy with an axe.

In more modern times, axe throwing gained popularity as a form of entertainment in Canada during the 2000s. The Backyard Axe Throwing League (BATL) opened its first location in Toronto in 2006 and quickly gained a cult following. Soon after, other similar venues started popping up across Canada and the United States.

The popularity of axe throwing continued to spread through word-of-mouth as well as through social media platforms such as Instagram where people would share photos and videos of their experiences. As a result, more businesses began offering axe throwing as an activity at events such as team-building exercises or bachelor parties.

In recent years, axe throwing has taken on a new life as it has become integrated into popular culture. It has been featured on TV shows like “The Bachelor” and “Pawn Stars,” gaining even more exposure to mainstream audiences. Additionally, professional leagues have emerged for serious competitors looking for recognition and prizes.
Axe throwing is incredibly fun and rewarding for all.
Nowadays, you can find dedicated indoor facilities solely for axe throwing all around the world. These venues often offer multiple lanes where groups can book sessions with trained coaches who guide them through proper techniques while ensuring safety protocols are followed.

One factor that contributes to the rising popularity of this sport is its accessibility – anyone can learn how to throw an axe with proper training and practice. Additionally, the rush of adrenaline and sense of accomplishment when successfully hitting a target only adds to the addictive nature of this activity.

What was once an obscure pastime has now become a mainstream recreational sport enjoyed by people from all walks of life. The rise in popularity of axe throwing is a testament to its appeal as a fun, challenging, and unique activity that continues to draw in new enthusiasts every day.

Can you make a profit with your OWN Axe Throwing venue?

Axe Throwing has become a popular activity in recent years, with the rise of specialized venues dedicated to the sport in many countries around the world. It’s a unique and exciting way to release stress and compete with friends, making it a hit among both young and old crowds. But did you know that owning your very own axe throwing venue can also be a profitable business venture? In this article, we’ll explore the ways in which you can open the doors to your venue and make a profit.

First and foremost, a great attribute of axe throwing is that it has a low barrier to entry, making it an accessible business for aspiring entrepreneurs. A well-equipped axe throwing facility can be set up with a relatively low investment, and can even potentially make use of areas already in ownership, such as a warehouse or even a field. This means that the start-up costs for your business will likely be significantly lower compared to some other sports or entertainment ventures.

Furthermore, the demand for axe throwing is on the rise. According to a report by the World Axe Throwing League (WATL), the number of venues offering axe throwing has grown by almost 300% since 2015. This reflects the increasing popularity of the sport and the potential for profit. In addition, the same report states that 60% of axe throwing patrons are returning customers, indicating a high rate of customer satisfaction and loyalty. This means that once you establish a regular customer base, you can expect a steady stream of income from repeat customers.

One of the key factors that contribute to the success of an axe throwing venue is its ability to attract group events. Birthday parties, corporate team building events, and stag/hen do’s are just some examples of group events that are commonly hosted at axe throwing venues. Groups tend to spend more money per visit compared to individual customers, as they often book multiple lanes and order food and drinks. This means that by targeting group events, you can increase your revenue and make your venue a go-to spot for celebrations and gatherings.

Additionally, axe throwing appeals to a wide age demographic, making it a versatile business opportunity. While some sports may only attract a specific age group, axe throwing can cater to a wide range of individuals. This opens up your venue to potential customers from all walks of life, further increasing your profit potential.

Apart from the revenue generated through bookings and events, you can also add additional sources of income to your axe throwing business. For instance, you can sell merchandise such as t-shirts and hats with your venue’s logo, or offer snacks and drinks for purchase. You can even introduce tournaments or leagues to your venue, which can attract more serious and competitive customers who are willing to pay for a chance to win prizes.

In conclusion, owning an axe throwing venue can be a lucrative business venture due to its low start-up costs, growing demand, and potential for additional revenue sources. With Axe Throwing Solutions, a company with the established TimberJacks name behind them, you can be assured that we have the expertise and experience to assist you in starting up your very own Axe Throwing venue, from start to finish. Feel free to take a look at our products and offerings, and we are confident that by utilising our services, we can help you deliver a successful and profitable Axe Throwing venue.

Axe Throwing Solutions builds the lanes for Axeology Southampton!

Recently, we have had the pleasure of supplying the team at Axeology Axe Throwing with two of our two-lane indoor axe throwing cages, as part of a brand new axe throwing venue they are setting up in Southampton. In this article, we have documented our trip to the south coast to install the pristine axe cages inside the new premises.
Axeology on East Street, Southampton
As a brand new start up axe throwing venue, Axeology needed a supplier for their equipment, that would not only provide a high-quality bespoke solution, but also has valuable expertise and experience in the industry to deliver assistance and advice on how to maximise their service and make the most of their axe throwing cages. Axe Throwing Solutions fits the bill perfectly, as we have the power of TimberJacks behind us – market leaders in the industry with four popular UK venues.
When you order from Axe Throwing Solutions, all products are first handcrafted at our Welshpool factory. We always consult in detail with our customers prior to commencement of any build, to best tailor our products to their premises. This project was no different – we had already manufactured the individual parts at our factory prior to our visit, and we carefully transported them to Southampton ourselves.
One particular area where our expertise and experience came in is where we recommended to the customer to use wooden flooring as a base for the cage. As TimberJacks uses similar wooden flooring in the Shrewsbury venue, we knew that the durability and hard-wearing nature of the surface serves well when it is used by hundreds of people every day, while also contributing towards the overall axe throwing ‘theme’.
While a wood flooring is ideal for its hard wearing and durable nature, it could always do with some extra help. That’s why we applied a length of heavy-duty grooved rubber matting to the first quarter of the floor, more specifically the area where the axe is most likely to fall onto, for extra protection and durability.
One of the finishing touches for these axe throwing cages is the half-height wood cladding on each side, which adds a beautiful finishing touch to the appearance of the cages. Not only does the cladding look good, but just above it is a surface that runs the length of the cage, designed for bystanders and spectators to have somewhere to put their drinks while watching!
Of course, we must not forget to put the target boards on! Along with a few final things such as spot lighting, that was the final step of this build, and it was good to go!
The build went really well, and after only a matter of hours, it was complete. The customer was present to make sure it got his seal of approval, and it sure did, even trying it out for himself! Overall, this was a successful job from start to finish, and there is no doubt that our bespoke solutions will be in use for many years to come at Axeology in Southampton.